Pará

12/01/24

In December, the Inova Up program won the Human Being Award, from the Brazilian Association of Human Resources (ABRH) of Pará, in the ESG category. At a ceremony held at Senai Getúlio Vargas, in Belém, the initiative to promote start-ups and sustainable businesses was recognized for positively having impacts on the environment and society. The award was received by Guilherme Oliveira, scientific director at the Vale Technological Institute – Sustainable Development (ITV-DS), who represented the Vale Foundation. For the president of ABRH-PA, Junior Lopes, in addition to recognizing the best practices related to people management, the ESG category of the Human Being Award is a way to show society the performance of companies in favor of communities.

“Promoting the recognition of a case as interesting as that of the Vale Foundation is a clear demonstration for any company, whether small or large, that acting responsibly about Social, Environment and Governance is the direction we have today in the business world. At the same time that it recognizes, the Human Being Award also demonstrates the perception that the company is concerned with implementing social transformation actions for the population of Pará”, he comments.

The Vale Foundation initiative, implemented in partnership with the Amazon Entrepreneurship Center with complementary investments from Wheaton Precious Metal, was born in 2020, arousing the interest of young people from Marabá, Parauapebas and Canaã dos Carajás around entrepreneurship that protects and values nature, training them and supporting the creation of nine new companies, three in each city. The projects, which received support in marketing, sales, production, management, legal and accounting, had technical monitoring and seed capital to grow quickly.

According to Marcus Finco, manager of the Vale Foundation, fostering innovation and expanding job and income possibilities is essential for the social and environmental development of municipalities. “Inova Up aims to value the entrepreneurial potential of young people in the Southeast of Pará and encourage the generation of income and prosperity for the region in a sustainable way,” he says.

Among the businesses created and driven by the project are the manufacture and marketing of black pepper, jewelry made from seeds, ice cream and vegan cookies prepared with chestnut milk, ornamental plants, chocolate and even organic waste treatment.

Meet the companies created and driven by Inova Up
Parauapebas
Kupu: Production and marketing of vegan and lactose-free ice creams, for a healthier and cruelty-free diet.

Dinam – Diamante Negro da Amazônia [Black Diamond of the Amazon]: A pioneer company in sustainable production and processing of black pepper in the municipality of Parauapebas and in the region of Carajás.

Alosix: Platform for agronomic calculations and interpretation of soil analysis with affordable prices and available at the national level.

Marabá
Rede Viva Biofertilizers: Service for the collection, disposal and treatment of organic solid waste (food) generated by commercial establishments and production of organic compost for gardening and local agriculture activities.

Treinamentus: Marketplace teaching platform focused on the production of content aimed at higher education. The platform provides undergraduates, graduates and teachers an environment for knowledge exchange and professional networking.

Na Flora – Flowers of the Amazon: Production and marketing of Amazonian ornamental plants, pots and reused and recycled accessories.

Canaã dos Carajás
Eco Canaã Biojewels: Production of biojewelry and handcraft pieces that bring all the culture and diversity of Canaã dos Carajás and the southeastern region of Pará.

Chestnut Flower: Extraction of vegetable milk from Brazil nuts and babassu coconut, in addition to the production of vegan cookies, containing no trace of animal protein.

Carajás Cocoa: Production and processing of cocoa allied to the development of quality cocoa cultivation for the supply of almonds to produce fine chocolate.